About Forge.

We bring clarity and structure to the decisions that shape a business.

Forge was built on the belief that good businesses are not driven by numbers alone, but by the decisions behind them. Since 1988, we’ve worked alongside businesses to provide the clarity, discipline, and guidance needed to move forward with confidence - not just in the moment, but over the long term.


We take the time to understand how your business is built: the people, the processes, and the pressures that come with it.

From there, we bring structure to complexity, helping you make clear, considered decisions that strengthen your position over time.


This is not about quick fixes or reactive advice. It’s about building something that holds - through steady progress, disciplined thinking, and a focus on long-term outcomes.

Our Values

These values have shaped the way we work, supporting strong, long-term relationships with local businesses. 

Communication

Clear communication is the first response. We prioritise direct, considered, and practical conversations - speaking plainly, listening closely, and ensuring nothing is lost in complexity.

No Silos

Our clients are supported by the practice as a whole. We work as one team, drawing on a broad range of skills and perspectives to deliver well-rounded, consistent outcomes.

Embrace Challenges

We approach challenges with intent. We don’t avoid complexity or delay decisions. We engage early, work through it, and focus on moving forward with clarity.

Constantly Innovate

We are committed to refining how we work. By continually improving our systems, thinking, and approach, we ensure our clients benefit from stronger, more effective outcomes over time.

Practice What We Preach

We apply the same discipline internally as we do for our clients. Every process, tool, and approach is tested and proven before it becomes part of how we work.

Act with Honesty and Integrity

We act with honesty, transparency, and accountability. What we say, we stand by - ensuring our clients can rely on us with confidence.

Sam Wright

Sam joined Forge Business Accountants, formerly Ambrosiussen The Business Accountants, in May 2007 starting with work experience before working his way through the business to become a proud Partner of the practice. Over the years, the role has given him the opportunity to make a genuine impact in the lives of family businesses and not-for-profits alike.


He holds a dual degree in Business and Commerce from UniSQ Toowoomba, graduating with Distinction and several academic awards. Sam has also completed the CPA Program, holds a CPA Public Practice Certificate, and was recently recognised as a Fellow CPA (FCPA). Alongside this, he is a registered Tax Agent, holds a Master of Business Administration from UniSQ where he graduated as Valedictorian, and has completed the Company Directors Course through the Australian Institute of Company Directors.


Sam is passionate about helping small businesses grow in a way that improves not only the bottom line, but the lifestyle behind it.


Outside of work, he values strong community connections and actively volunteers his time through organisations such as the Toowoomba Chamber of Commerce, where he served as a Board Member for almost a decade. Away from the office, you’ll usually find him spending time with his wife and three children, fitting in a round of golf, or backing the Brisbane Broncos.

Tania Collie

Tania definitely gets a buzz out of helping small business owners achieve their personal and business goals and aspirations.  When she is not working she is spending time with her four children and husband, with most of that time spent on the sideline of a rugby league game. She enjoys spending her downtime in the garden.


Tania joined the Forge team in March 2016 and became a Partner in the practice in 2023. She completed a Bachelor of Commerce, majoring in Accounting and Finance, at UniSQ Toowoomba before returning home to Roma to begin her career in public accounting.


After seven years in the industry, Tania stepped into running a family earthmoving business in Condamine, giving her firsthand experience in the realities of small business ownership. In 2015, she relocated to Toowoomba for her children’s schooling and returned to accounting, where her passion has always been. She has since completed her CPA and holds a Public Practice Certificate.

Tania thrives on helping small business owners work towards both their business goals and the life they want outside of work.

Georgia Anderson

Junior Accountant

The Forge Team

Our team brings together experience, capability, and a shared commitment to helping business owners move forward with clarity and confidence. We take the time to understand the detail behind each business - not just the numbers, but the people and decisions that shape its future. We operate with a collaborative approach, and a strong sense of accountability in everything we do. 

Paul Hoggard

Accountant

Sally Whiting

Accountant

Georgia Anderson

Junior Accountant

Bliss Bierhoff

Administration

Frequently Asked Questions

We know finances can feel overwhelming, especially when you’re trying to juggle business and life at the same time. Here are a few common questions we’re often asked, with clear answers to help make things a little simpler.

Is it difficult to change accountants?
<p class="rteBlock">While changing accountants may feel daunting there is a standard process between accountants that make the process straightforward and simple. </p><br><p class="rteBlock">Once you have decided you are going to change accountants it is good to let your current accountants know you are changing.  If you do not feel comfortable doing this your new accountants can prepare an authority letter which is sent to your current accountants.</p><br><p class="rteBlock">With the authority letter is sent a request for financial and tax records and any company and trust records.  The accountants will then pass your records and documents onto the new accountant in a relatively timely manner.  </p><br><p class="rteBlock">This enables a smooth transition from one accountant to another.</p>
What is the best structure to set my business up in?
<p class="rteBlock">Just like a shoe, once size does not fit all, so one structure is not right for everyone.</p><br><p class="rteBlock">Government legal and tax policy changes mean that the rules are evolving and we provide clarity and confidence in this process. </p><p class="rteBlock">Entity types include sole trader, partnership, unit trusts, discretionary trusts, companies, and self managed super funds. Each have their own rules and tax consequences. </p><br><p class="rteBlock">We want to understand your situation. We take the time to understand not only the current situation but the goals and plans for the business to set you up in a future proof structure. </p><br><p class="rteBlock">Choosing the right structure from the outset can have a significant impact on taxation, asset protection, compliance requirements, and future growth.</p><br><p class="rteBlock">We help you understand the advantages and considerations of different business structures, including sole traders, companies, trusts, and partnerships, so you can make an informed decision that supports your long-term goals.</p><br><p class="rteBlock">We specialise in advising on the most suitable structure setup for your circumstances. </p>
What is the best way to finance equipment or a vehicle?
<p class="rteBlock">A chattel mortgage is usually the best way because:</p><ul class="rteBlock defaultList"><li>The security is provided by the asset and not your property.</li><li>The full amount of the GST can be claimed back.  Whereas with a lease the GST is claimed on each payment.</li></ul>
What things do I need to do if I’m purchasing a business?
<p class="rteBlock">Purchasing a business is exciting and also risky.</p><br><p class="rteBlock">It is important that you do not pay too much for the business.  Many businesses owners have rose coloured glasses and see their business much better than it is.</p><br><p class="rteBlock">The things that are important to do when buying a business is:</p><br><ul class="rteBlock defaultList"><li>Talk the prospective business over with an accountant who had experience with the purchase of the business.  The accountant will be able to tell you whether the business looks like pursuing and asking price is close to reasonable.</li><li>If it is, have the accountant do an appraisal of the business as to what he thinks it is worth and how you may finance it. </li><li>Talk to a bank about getting finance. </li><li>Engage a solicitor to advise you on the contract and other legal issues</li><li>Do due diligence. Your accountant will do due diligence on the financial and business aspects.  The solicitor will do due diligence on the legal side. It also works best if you have a solicitor and accountant who work well together and communicate well with you.</li></ul>
Should I set up a self-managed super fund?
<p class="rteBlock">Setting up a self managed super fund can be beneficial if you:</p><ul class="rteBlock defaultList"><li>Like to have control. </li><li>Want to invest directly into assets, such as property or shares.</li><li>Have enough  in super so that it is economical to cover the costs associated with a self managed super fund. </li><li>It may be a good way to purchase your business premises. </li><li>It is very important that you get advice from a person that is authorised to advice on super funds to ensure that a self managed super fund in right for you.</li><li>We can assist with the yearly ATO compliance and preparation and lodgement of the tax return and financial statements and associated report requirements. We also organise the external audit for you.</li></ul>
Why do I have a taxable profit, but not the cash to show for it?
<p class="rteBlock">This is a common question and concern for business owners.</p><br><p class="rteBlock">The reason that you can have good profits and no cash is that there are two sides to managing the business.  One is the sales and the expenses. The other is money in and money out of the business.</p><br><p class="rteBlock">Money in,  involves such things as having:</p><ul class="rteBlock defaultList"><li>Good trade policies so that customers pay you on time.  </li><li>A business model that enables you to get paid earlier for the work you do.</li></ul><p class="rteBlock">Money out:  involves such things as having:</p><ul class="rteBlock defaultList"><li>Good creditor terms.</li><li>Managing inventory well, so for example you hold the stock that moves and get in the stock that you seldom sell.</li><li>Manage what you take from the business personally.  It is best to give yourself a wage when you pay your staff and do not take drawings from the bank account.</li></ul>